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ColoRight POS Overview |
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The Need
Most women between the ages of 18-65 color their hair, while nearly twice as many color their hair at home rather than at a salon. Therefore, it should come as no surprise that the worldwide retail hair coloring market is a multi-billion industry that keeps on growing. However, given the large number of retail brands and shades, hair color consumers typically are confused and uncertain about choosing the right product. At the same time, since hair coloring is based on a complex chemical procedure, the process often leads to an undesired outcome and unncecessary hair damage.
The availability of an automated, scientific hair coloring guidance system for consumers at the point of sale (POS) would not only address these challenges, but also revolutionize the retail hair coloring industry. By carrying out a precise, analytical diagnosis of the hair's pigmentation, such a system would improve hair coloring accuracy and minimize damage, leading to increased customer satisfaction and confidence. This, in turn, would generate greater revenues and profitability for retail hair color manufacturers as well as drugstores, cosmetic stores, supermarkets, perfumeries and other retail outlets.
The Solution
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| To allay the anxieties of both current and potential hair color consumers, Coloright offers ColoRight POS. The first and only automated diagnostic and decision support system (DSS) for hair coloring, |
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ColoRight POS enables consumers at the point of sale to choose the most appropriate hair color kit according to their hair characteristics and desired shade. By achieving unprecedented coloring accuracy while virtually eliminating unnecessary hair damage, ColoRight POS gives consumers peace of mind. The guidance system also provides hair color manufacturers and retailers with a unique marketing platform. Designed as a floor-standing or shelf-mounted point-of-sale kiosk, ColoRight POS can be used for carrying out advertising, gathering market intelligence, and providing customized consumer services (e.g. |
up-sells, cross promotions, coupons) at the point of sale.
Synthesizing patented, cutting-edge technology and a deep understanding of the hair coloring industry, ColoRight POS increases hair coloring penetration and frequency. This creates a clear competitive advantage for joint partners in the retail hair coloring value chain - hair color manufacturers and retail chains - that choose to capitalize on this revolutionary offering.
ColoRight POS Benefits
Hair Color Manufacturer Benefits
- Increased revenues and market share due to:
- Brand switching
- Higher hair coloring frequency among veteran consumers
- Higher hair coloring adoption among new consumers
- Enhanced competitive advantage
- Greater brand prominence
- Strengthened innovative, customer-oriented brand image
- Advanced in-store marketing platform
- Transition from product supplier to full-solution provider
Retailer Benefits
- Increased hair coloring revenues
- Greater cross-selling opportunities
- Enhanced competitive advantage
- Increased customer traffic
- Built-in professional advice
- Unique customer-centric marketing platform
- Strengthened innovative, customer-oriented brand image
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