The Need
For hair salon customers, "only your hairdresser knows" clearly resonates when it comes to hair coloring. Given the expertise, experience and artistic flair of hairstylists, they are the only ones who know which hair color suits each individual customer, and how to achieve that desired outcome.
Yet successful hair coloring is not solely a function of a hairstylist's abilities. Based on a complex chemical procedure, hair coloring requires a precise, analytic diagnosis of the hair's pigmentation to optimally determine the customer's desired shade as well as avoid hair damage. The availability of an automated, scientific hair coloring guidance system that complements the know-how of hairstylists would revolutionize the hair coloring industry. Such a system would improve hair coloring accuracy, increase customer satisfaction and confidence, and generate greater hair coloring demand and revenues for hair color manufacturers and salons alike.
The Solution
Recognizing the need to bridge the gap between hair coloring desires and outcomes, ColoRight has leveraged its patented, cutting-edge technology to develop ColoRight PRO. The first and only automated diagnostic and decision support system (DSS) for hair coloring, ColoRight PRO enables hairstylists to determine the initial condition of their customers' hair, identify the desired shade, and deliver the right results. By achieving unprecedented coloring accuracy while virtually eliminating unneccesary hair damage, ColoRight PRO gives hairsylists and their customers total peace of mind.
Blending together science and art, ColoRight PRO increases hair coloring penetration and frequency, creating a clear competitive advantage for joint partners in the hair coloring value chain - hair color manufacturers and salons - that choose to capitalize on this revolutionary offering.
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